Top 5 Web Design Trends You Dont Want to Miss in 2015
Every year web design goes through dramatic changes in an effort to improve user experience and conversion. For web designers and developers it can be a nightmare to adapt to and more often than not you will see a designer curled up in the corner of a room with headache tablets and a glass of water as they are being pushed to the limits of their skills.
The truth is though, these web design trends are here for a reason and that’s to make an impact. What I am going to do now is take you through the top 5 web design trends for 2015 that you need to start implementing into your sites overall design.
#1 Forget About the Fold
The fold. This was word that used to put dread into the heart of designers as they had to cram everything up at the top of the site. Well guys and girls, you will be happy to know that those days are becoming much more irrelevant and more and more sites are adopting a magazine style layout.
This new layout gives designers the freedom to design with creativity at the center of everything that they do on-page, starting with large powerful images with little content until you begin scrolling down the page.
What does this do for customers? It simply gives them a nice clean site with big images, plenty of space and clear navigational directions on where they need to go. There is no confusion, no hassle and no wasted time.
#2 Think About Where Visitors Are Coming From
Today Smartphones are fast becoming the source to go to when surfing the internet, why? It’s normally glued to the palm of your hand which makes it easily accessible for you to bring up a browser and search for something.
With so many users following this approach you really need to be designing responsive sites that adapt to tablets, phones and your standard desktop look.
#3 Sidebar? What Sidebar?
Another notable design feature we are going to see moving forward is the death of the sidebar as websites go for that fuller page look, with large footer. Everything that you would normally see in the sidebar will now be placed in a footer, so the top sections of a site look clean, and clear of distractions and clutter.
The biggest question surrounding the sidebar is just that, does it add value? Most web designers don’t think so these days.
Let’s stand back and think about it for a minute…
A visitor is coming to your site to read an article, that is what they are primarily interested in, so they aren’t going to be bothered about signing up for your newsletter, reading your social channels or checking what companies you are giving shout-outs to (not right at this moment anyway).
After reading the article the user will now be at the bottom of the page, so it makes sense to keep your Facebook, Twitter and other less important features down in the footer out of the way. If, after reading the article the user wants to explore more, they are in the right place.
#4 Gone With Those Pesky Pop-Ups!
One major pet-hate of mine is when I’m on a website reading something and suddenly…BOOM! A great big massive pop-ups stops me in my tracks asking me to sign up to something, or buy this, or do that. No! I don’t want to be bombarded by popups, I’m trying to read an article thank you.
Well, those days could be coming to an end as well thanks to mobile devices becoming more prominent in traffic sources. Hopefully by 2016 we should see these disappear altogether as web designers make way for smarter means of conversion road blocks.
#5 Social vs Direct Email
Direct email has been around since the dinosaurs, well maybe not that long but you get where I am coming from. It will still play a prominent role in web design for years to come as it’s a simple call-to-action that many websites still use on their homepage.
As for social media, this is still an area that is growing rapidly and shouldn’t be overlooked in any shape or form. Designers should be thinking about how they can integrate social media into their core designs, and shareable buttons should be a standard part to any blog post so the reader can share what they have read.
These 5 big web design trends will all carry over to 2016, but it is important from a web designer’s point of view that they are implemented before the year is out. 2016 will have some more impressive changes to the way user interact and engage with websites, and you can stay tuned for our 2016 instalment of this guide which we will be eager to bring you.