NSLing - Logo Design / Branding
NSLing is a group of linguists from the University of Novi Sad. Their main goal is to promote scientific research in the field of theorethical linguistics (specifically Chomskyan linguistics). Since they believe that real results can be achieved only in a strong and well organized community, they put special emphasis on cooperation, solidarity, and teamwork.
Being a member of NSLing made brand development that much easier as I had insight into what the group stands for and how that could be translated into a brand identity that’s simple, yet memorable.
I opted for a bold color and contrasted it with a traditional Helvetica-like typeface, creating a minimal and flexible look that would be used on both digital and print media.